Trump Media Technology Group DJT caused heated discussions in the 暗号 circle today because on the day before the annual shareholders meeting on April 30, 2025, Trump Media CEO Devin Nunes issued a letter to shareholders, in which he mentioned that the next stage of goals of its social media platform Truth Social, streaming platform Truth+ and fintech brand Truth.Fi are strongly related to encryption.
Almost on the same day, at Dubai トークン 2049, Trumps second son Eric Trump revealed that the Trump Organisation announced that it would cooperate with luxury real estate developer Dar Global to invest $1 billion in Dubai to build Trump-branded hotels and residences. The two parties have previously cooperated many times, including Trump-branded golf villas in Muscat, Oman, Trump Towers in Jeddah, Saudi Arabia, and Trump Towers in Dubai, but this cooperation is the first time to accept cryptocurrency payments.
From NFT to Memecoin, from DeFi to RWA, from social to stablecoin, from mining companies to blockchain games, the Trump family seems to be involved in all areas of Crypto.
Trumps TruthFi Crypto Plan
Trump has been busy lately.
He switched back and forth between being the President of the United States, a cryptocurrency entrepreneur, and the owner of a media company. He was preparing limited edition Trump Tourbillon watches for the top four holders of “Trumpcoin” who attended the TRUMP dinner, and then he stood on the podium of Macomb Community College in Warren, Michigan, to deliver his 100th day speech as president.
In the Trump Media Technology Group shareholder letter released on the same day as the 100 Days Speech, Trump once again linked himself to cryptocurrency. The letter mentioned that Trump Media Technology Group is planning to tokenize its TV streaming platform Truth+. In addition, Truth will plan to join the digital wallet and introduce a utility token, which can initially be used to pay for Truth+ subscriptions, and will then be applied to other products and services in the Truth ecosystem.
Then another new product, Truth.Fi, was launched, which covers financial services and financial technology. As early as November 2024, Trump Media Technology Group submitted a trademark application for Truth.Fi, and the application report mentioned that its business scope was downloadable computer software used as a digital wallet.
The first two products that Truth.Fi plans to launch this year are customized separately managed accounts (SMAs) developed in cooperation with Index Technologies Group and Yorkville America Equities, and customized exchange-traded funds (ETFs) in cooperation with Crypto.com and Yorkville America Digital. The ETFs business will cover both cryptocurrencies and traditional stocks.
The letter also mentioned that Trump Media Groups overall strategy includes investing the companys cash reserves of up to $250 million in Bitcoin and similar cryptocurrencies. These assets will be managed by Charles Schwab, and the billionaire president owns more than 50% of Trump Media.
$DJT is desensitized
At the end of the open letter, Devin Nunes condemned the naked short selling in the market, and mentioned that since DJTs stock debuted on Nasdaq, abnormal trading activities have been observed. DJT has appeared on the Nasdaq Reg SHO threshold list for more than two consecutive months, which means that the token is very likely to have naked short selling or other signs of manipulation, but leaving aside naked short selling, DJT seems to have bigger problems.
Note: Naked short selling is a stock trading behavior, which means that the seller does not actually hold or borrow the stock when selling the stock, but directly sells the short position and promises to deliver the stock in the future. Unlike ordinary short selling, which borrows stocks and then sells them, naked short selling does not ensure that the stock can be delivered at the time of trading.
This grassroots company was founded by California Congressman Devin Nunes and 600,000 supporters after Trump was deprived of his voice on major social media in January 2021. Since its listing on March 26, 2024, it has been called a Meme stock, and its stock price has almost changed due to Trumps influence. The 2024 full-year financial report disclosed that its full-year net loss was US$401 million. Due to its imperfect products and strong competitors, consecutive months of losses and slow user growth caused its stock price to fall to 1/4.
While Trump’s re-election ignited the market’s enthusiasm, unfortunately the market sentiment did not change the fundamentals, so Trump Media Technology Group placed its hopes on tokenizing the group, hoping that this concept would attract more funds.
However, after the release of this letter to shareholders, the market did not seem to cause much waves. Whether it was the encryption of Truth+ or TruthFis ambition to connect encryption and traditional finance, it seemed that Trump Media Technology Group had not yet found the crown jewel.
Trumps crypto empire is nothing new
Trump’s ties to the world of cryptocurrency are rapidly deepening, and with one move after another showing few signs of slowing down, the “crypto president” is speeding down the road. And it seems that the car that the crypto president rides in is the same one that conquered the “real estate” industry decades ago.
NFTGAMEFI
In 2024, Trump launched the first batch of about 50,000 NFTs, priced at $99 each, which sold out in less than a day. Similar to Trump Coin a year later, by purchasing the Trump NFT, you can participate in the dinner events he hosted. At that time, many people bought more than $10,000 of Trump trading card NFTs, and he seemed to have found a business opportunity in it. Trump has since issued multiple sets of NFTs. And this system was used again on his MemeCoin a few months later.
According to Fortune, multiple sources revealed that Trump is working with his close business friend Bill Zanker, who helped Trump issue the NFT project, to develop a crypto-based real estate theme game, which is expected to be launched at the end of April this year, but no official information has been leaked so far.
DeFi Stablecoins
World Liberty Financial was founded in August 2024, when members of the Trump family became its supporters and ambassadors, and Trump became its chief cryptocurrency advocate, which made people have to tie the two together. In October 2024, WLFI launched the non-transferable governance token $WLFI. The Trump family holds 2.25 billion WLFI tokens and is entitled to 75% of the net agreement income. The project aims to raise $300 million.
Initial sales amounted to only $12 million, until Trump was elected president, and the market bought a lot of FOMO and quickly sold all of it. Sun Yuchen, the founder of TRON, invested $30 million to become its largest external investor. WLFI then announced that it would invest in multiple tokens. To date, the funds on its address have shrunk from $400 million to $100 million.
In March 2025, WLFI announced a USD1 stablecoin pegged to the US dollar in cooperation with Binance. Initially, it will be issued on Binance Smart Chain and Ethereum blockchains and centrally managed by World Liberty Financial, with the power to freeze accounts, blacklist transactions and adjust policies. Having such a large authority makes the concept of decentralization of stablecoins recognized by the cryptocurrency community very different, but Eric Trumps recent public remarks can detect his purpose: Everything that can be done on the blockchain is more efficient than the current way financial institutions operate, and SWIFT is a disaster. After years of restrictions on the traditional financial system, he wanted to find his own rules of the game, and at this time he set his sights on the payment system.
ミーム
On January 17, 2025, Trump officially launched the Memecoin named after him, TRUMP, with an initial issuance of 1 billion tokens, of which 200 million were sold publicly and 800 million were held by Trumps companies CIC Digital LLC and Fight Fight Fight LLC. The token quickly sparked heated discussions around the world, and its market value soared to US$7 billion. Even with such a high market value, the market enthusiasm has not diminished. Many people still think this is a big positive for Crypto and continue to buy. It was not until the third day after TRUMP was issued that the first lady MELANIA also issued her own token of the same name, MELANIA, that the market realized the problem, and the two tokens have been falling since then.
Until the token unlocking day some time ago, a large number of dealers tokens needed to be unlocked. Trumps team took out the NFT routine a few months ago and announced that the first 220 holders would have the opportunity to have a private dinner with Trump, and the coin price soared immediately by pulling the market to trigger the FOMO sentiment of the community. However, the last dinner only cost $10,000, while this time it cost $300,000. Blockchain analysis company Chainalysis pointed out that the memecoin has generated hundreds of millions of dollars in crypto revenue for entities related to Trump.
Bitcoin mining
At the end of last month, Hut 8, a Bitcoin mining company listed on the stock market, issued an official press release on March 31, announcing that it would cooperate with members of the Trump family to establish American Bitcoin Corp., with Eric Trump as chief strategy officer. Hut 8 holds 80% of the shares of the new company, and the remaining 20% is held by American Data Centers, an investment entity including the Trump brothers. The company plans to list on the Nasdaq under the ticker USA.
From tokenization of social platforms to building a real estate empire that accepts crypto payments, from stablecoins, Memecoin, DeFi, NFT to Bitcoin mining, the Trump family is embedding cryptocurrencies into every corner of its business and political landscape in his own way. The crypto industry has never been so deeply tied to a US president and his family as it is today.
But even if these projects lack novelty, Trump still uses his personal influence and emotional incitement to sweep the crypto market with the old-school corporate acquisition model. Whether you are a builder, trader, or project owner, you can hardly ignore the momentum created by the Trump family in the crypto world. This great leap forward by the Trump family is not just a performance, but may also indicate that the narrative center of the next cycle is no longer unilaterally デフィned by developers.
Sources:
https://finance.yahoo.com/news/trump-family-going-crypto-projects-140000972.html
This article is sourced from the internet: Trump’s “Crypto Empire Dream”: Can the old script trigger a new cycle?
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