Moca Chain debuts: Creating a new identity infrastructure with user sovereignty and privacy

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The Moca Foundation announced that it will launch Moca Chain, a Layer 1 blockchain built specifically for identity and user data. Moca Chain will support the development of identity protocols in various industry scenarios, enabling individuals, devices, and AI agents to autonomously control, integrate, and verify their digital credentials without relying on centralized platforms. At the same time, by integrating with consumer applications, it will accelerate the user-centric, privacy-preserving growth model. The Moca Chain testnet and mainnet are expected to be launched in the third 和 fourth quarters of 2025, respectively.

Moca Chain will enable on-chain and off-chain user data to be verified in any on-chain application through decentralized data storage, cross-chain identity oracles, zero-knowledge generation of web data (zkTLS) and on-chain verification functions. The chain will operate as a modular, EVM-compatible blockchain with the ability to interoperate with other chains, providing identity and data layer services for partners and adopters. Moca Chain will use MOCA Coin as the core token to pay for gas fees, validator staking, storage, oracle services, data generation and verification fees.

Yat Siu, co-founder and executive chairman of Animoca Brands, said: Today, billions of users access the Internet through single sign-on (SSO), which actually holds the key to their data, services and digital life. Although convenient, SSO also poses a centralized single point of failure risk, which not only threatens security but also enables platforms to over-extract users digital value. Moca Chain aims to solve this problem by returning data sovereignty to users through decentralized means, ensuring the independence and security of users digital identities.

He further pointed out: “Combined with the AIR Kit launched by Moca Network, Moca Chain is building a digital ecosystem where users truly own their data, reputation and contributions. This is highly consistent with Animoca Brands’ mission to promote digital property rights, empower individuals to control and benefit from their online activities and data, and achieve a fairer sharing of the value created by users.”

Kenneth Shek, project leader of Moca Network, said: Moca Chain and AIR Kit have built a unique authentication data infrastructure that can empower consumer applications and their users. By adopting Moca Chain and MOCA Coin, we are confident that we can subvert the existing data ownership model, break the monopoly of closed ecosystems, return value to the creators of data, and enable the entire ecosystem to achieve more scalable growth.

Moca Network is the identity ecosystem of Animoca Brands. As one of the first launch partners of Moca Chain, Moca Network is committed to expanding the ecosystem of Moca Chain and promoting its widespread adoption. Moca Networks AIR Kit has been integrated into the products of several Animoca Brands portfolio companies, partners and affiliates, and is expected to reach more than 700 million potential users. Protocols and applications built on Moca Chain will be able to access AIR Kits user network and data resources, including SK Planets OK Cashbag (with 28 million real-name authenticated users) and One Football (with more than 200 million users).

Moca Chain will work with protocol partners to solve the core pain points in the field of identity verification: data fragmentation, lack of authenticity, poor privacy protection, poor system interoperability, and lack of user autonomy . Its application scenarios cover multiple industries, including:

Healthcare : unified electronic health records validated across institutions;
Recruitment: Verified education and training records;
Financial compliance: KYC/AML under privacy protection;
Advertising and marketing: Unify user data across applications for precise guidance and verification.

Moca Chain is committed to the application of real-world scenarios. Its integrated AIR Kit has been embedded in multiple mainstream Web2 platforms, enabling identity authentication and reward systems to run directly in applications familiar to millions of users. These collaborations have also built a rapidly expanding ecosystem for Moca Chain with identity as the core.

In the traditional model, the data of users of mainstream platforms (such as social media and e-commerce platforms) is restricted to a closed system, lacking control, and the data is often unilaterally monetized by the platform. The goal of Moca Chain is to return control to users, allowing them to verify their identities and protect data security in a unified identity framework. Users can independently set which applications can access their private data and set detailed access rights; data sharing will also give users access to the cooperative ecosystem, enjoy corresponding rights and interests, or receive token rewards.

Moca Chains composable identity layer supports the seamless transfer of user attributes (such as loyalty points, social reputation, and access rights) between multiple dApps. Users can unlock access and rewards across multiple platforms without exposing their private data, while maintaining a unified identity system and fully controlling how it is used.

Protocols built on Moca Chain can choose to issue or verify reusable on-chain and off-chain user data and credentials to realize data monetization while protecting identity privacy and reputation information. Once the data is issued to the user, it can be verified anywhere through zero-knowledge proof without relying on centralized API integration, thereby achieving cross-expansion of user groups and shifting verification from a centralized platform to a user-centric model.

Moca Chain will work with Moca Networks AIR Kit, a global account, identity and reputation software development kit (SDK). Developers can use AIR Kit to build rich functional applications with smart accounts and verifiable credentials, and its modular permission mechanism also helps to create more user-friendly products.

About Moca Foundation

The Moca Foundation is a community-led non-profit organization dedicated to promoting the development, adoption and sustainable growth of the Moca Network and Moca Chain. Its mission is to promote collaborative consensus, inspire innovation, and promote decentralized governance, culture and growth. The Moca Foundation is governed by the Moca DAO, where participants can jointly propose improvement proposals through a unique authorization model and participate in cross-DAO collaborative empowerment.

About Moca Network

Moca Network is building the worlds largest cross-chain decentralized identity network, providing reputation management, identity verification, access and incentive mechanisms, and achieving interoperability across industries and ecosystems. As the identity ecosystem of Animoca Brands, Moca Network, together with more than 570 portfolio companies, more than 700 million potential users and a wide range of corporate partners, is committed to building a more fair, controllable and interconnected digital identity future. Moca Network uses MOCA Coin as its utility and governance token.

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